The Hollywood Sign: It’s more than just nine white letters spelling out a city’s name; it’s one of the world’s most iconic symbols – a universal metaphor for ambition, success, glamour…for this dazzling place, industry, and dream we call H-O-L-L-Y-W-O-O-D
The sign was originally Hollywoodland and was created in 1923 as an advertisement for a local real estate development, but due to increasing recognition and symbolism, the sign was left up and changed to Hollywood in 1949. Today the 45-foot-tall, 350-foot-long sign is in its best condition ever, thanks to the ongoing preservation efforts of the Hollywood Sign Trust. There are plenty of ways to view this iconic sign, from hiking trails, horseback and even in a helicopter. A must-do while visiting LA!